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Direct Primary Care

Personalized Primary Care. Designed Around You.

Direct Primary Care, or DPC, is a membership-based approach to healthcare designed to make primary care more personal, convenient, and accessible. For a flat monthly fee, members receive direct access to their provider and included primary care services— without copays, surprise bills, or rushed appointments. 

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With DPC, patients can benefit from longer visits, easier communication, and more timely scheduling, allowing care to be tailored to individual health needs and wellness goals.

At PURE, our goal is to make healthcare more personal, convenient, and focused on your overall wellness.

Membership Plans

Basic Plan

Essential primary care for everyday health and wellness needs

  • $129 per month

  • 10% off Wellness Services

Comprehensive Plan

Expanded primary care with added hormone and wellness support

  • $149 per month

  • 20% off Wellness Services

  • 10% off Weight Loss Services

  • $69 one-time enrollment fee due at sign up

  • 6-month commitment required

  • 30-day cancellation notice

  • One-time visits available starting at $169

Our DPC Services

Primary and Preventive Care

  • Annual comprehensive exams

  • Annual physicals with labs

  • Preventive screenings

Sick Visits & Testings

  • Acute and problem-focused visits

  • Rapid strep, flu, COVID & vaginitis testing

  • Urinalysis

  • Urine pregnancy testing

  • Fingerstick glucose testing 

  • Ear wax removal / ear irrigation

Women's & Men's Health

  • Routine women's and men's health visits

  • STI screening

  • Sexual and reproductive health

  • Annual health screenings (Cervical Cancer Screening)  

Hormone Care

  • Hormone evaluation

  • Menopause & Perimenopause care

  • Testosterone management 

  • HRT lab monitoring 

Ongoing Health Management

  • Chronic condition management

  • Medication management

  • Lab review & follow-up

  • Direct provider communication

Labs & Care Coordination

  • In-house lab draws

  • Specialist referrals

  • Care coordination

Why Chose PURE Direct Primary Care?

Personalized, accessible care designed to support your health and wellness at every stage.

Personalized Care

Care based on your individual health needs and wellness goals

Ongoing Relationship

Build a trusted relationship with a provider who understands your health history.

Convienant Access

A simpler way to connect with your healthcare provider.

Wellness Integration

Primary care and wellness services available with the PURE environment. 

Preventive Focus

Support designed to help identify concerns early and maintain long-term health.

Simple Monthly Pricing

Know what your memerbership costs each month

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